Get Rippt!

Functions of rippt.com as a company

Rippt.com will provide an interactive website which acts as a community for computer users to browse for computer optimization user manuals. David Kary, the CEO (me) has developed certain groundbreaking processes for effective computer optimization. I have also developed Kary's Law which states that the level of computer optimization attainable is directly proportional to the level of customization that the end user is prepared to perform. It's also directly proportional to the quality of step-by-step documentation provided. This law can be proven in a spot-demo by me. I am willing to optimize the PC of any potential investor. I am confident that if a stopwatch is used to benchmark the PC before and after his techniques are used, the investor will see AND feel an improvement. This website will also provide a "click button" function for novices who wish to go to retail outlets such as Best Buy or CompUSAto purchase a memory upgrade. This "click button" will facilitate a printed sheet which will contain all the information about their computer. They can take this sheet to Best Buy or CompUSA, and buy the correct memory chip right away, without the hassle of taking the computer apart to dig out the model number (usually located in an inconvenient spot).
Upgrades existing computer systems for customers using newer component parts. These upgrades are proven to be as effective as brand new complete systems, and are available at a fraction of the cost. By using effective purchasing methods, we will be able to obtain inventory at a very low cost, while recording large profit margins.
Provides techniques for eradicating dangerous spyware programs from computer systems, and immunizing them from further attacks.

Mission Statement
My mission is to educate and assist computer users of all skill levels to maximize their PCE (Personal Computing Experience). PCE can be defined as an overall satisfaction of end-user with computer performance, measured on a scale of 0 to 100, with 100 as a perfect score.
The criteria that make up PCE are as follows:

Satisfactory speed of software programs and computer hardware
Smooth' operation of PC (no freezes or intermittent sluggishness)
Elimination of 'Infinite Loops' (hourglass that does not go away)
Overall satisfaction of computer performance, from end-user perspective

By implementing various software tools, and learning the proper way to use them, it's been proven that PCE can be increased dramatically. End-users who are willing to take the time to go through all the correct steps will enjoy a well-running computer, and a high level of PCE.

Special Skills
Computer upgrades require many years of technical savvy and expertise. The work is delicate and detailed, and must be performed by seasoned professionals. I bring these skills to the table. In addition, I have legal access to proprietary documents from several PC system manufacturers. They document the compatibility tests required to offer a legitimate computer upgrade to our customers. These documents will make it easier for us to submit product proposals to our customers, and thereby close more sales.

Target Markets
1) Residential owners of home PCs.
2) Corporate customers of any size within the tri-state area. A typical customer will employ end-users who require a robust and well-maintained computer network. The general market will be companies that are NOT in the computer field, although there are exceptions to this rule. Our customers will typically have a staff of no fewer than 10 employees, and no more than 10,000 employees.

Plan Overview
Phase I - Website
An interactive website which provides documentation, and access to various software tools.

Phase II - Brick and Mortar Company
A manufacturing and HQ office site which can house 500 employees to start. This facility will primarily be a work depot where technicians will upgrade computers shipped in by customers. The following products will be available for installation:

Memory modules
CPU upgrades (Intel and AMD)
Hard Drive upgrades
Windows upgrades

The Company

rippt.com was founded in New York State.
It is a Sole Proprietorship
The company is at the start-up stage of business, having just developed its first products.
I have shown $10,000 in gross revenue over the past year.
The company is registered with the Nassau County Clerks Office, and currently has its merchant account with Fleet Bank. The company is authorized for secure transactions on the internet.

The Market
We define our market as end-user potential customers requiring computer upgrade services. I estimate the 2003 US market using the following figures. One way that these estimates were gleaned, was by me going into Best Buy over several days to see how fast they cleared out a rack of approximately 1000 memory chips. Average cost per chip is $45. Rack was cleared daily by customers eager to upgrade their computers.
Market (rough estimates)

Memory RAM chips in retail outlets (such as Best Buy)
$1,000,000,000
Memory RAM chips on Internet
$1,000,000,000
Computer Upgrade Manuals
$25,000,000
Retail Optimization Packages
$250,000,000
Tight-budget customers who wish to spend under $50 for available PC improvement.
$100,000,000

Competition
I compete with all companies that are in the computer system business. I have no direct competition, but there are alternatives to my product or service in the marketplace. My product is unique because I follow Kary's Law as a guideline. Kary's Law states that an end-user must be prepared to modify his/her own system to realize maximum optimization. My competition skirts this issue by supplying automated optimization tools which I have determined to be much less effective. I am always ready to perform a head to head performance test against my competition’s products. After exhaustive research, I have found that computer upgrades are a niche market, not being mass marketed today. There are some "boutique" companies who are doing it, as well as several computer stores and repair shops. Competition should not be a major issue, due to the surprisingly low number of 'players' in the game. The biggest challenge to this initiative will be internal organization. The procedures for developing and delivering superior products will require focus, flawless execution, and a high degree of professional conduct by our internal staff.

Risk/Opportunity
The greatest risk I have in my business today is lack of interest. People have a natural skepticism towards computers, based on a lack of understanding, and an overabundance of misinformation. I have a large hurdle to conquer, the natural fear that people have of breaking their computers, while in the process of fixing them. There is an unfortunate aversion that the lay-person has to “going into” areas of the computer that he/she is unfamiliar with. I feel we can overcome these risks because of extensive research we have completed, and the global need for optimized computers in the world at large. The opportunities before us are significant; I and my investor community have the opportunity to create a new mass market which has been untapped thus far.

Management
David Kary - CEO
Professional Background: Is a Technical Manager with a consistent record of accomplishments in network operations and business development. Was Project Manager on international projects, managing teams of up to 100 members. Was responsible for stewardship of Capital Expenditures (CAPEX), in excess of $30 million. Has successfully designed and financed new electronic devices.

EXPERIENCE
Consultant and CEO November 2000 to Present

Accomplishments

Assisted Bennet-Tec Information Systems and Outta-Sites Inc. in architecture and roll out of e-commerce services to the medical community.
Directed Global Crossing team for diverse transcontinental DS-3 and Voice Turret turn-up for a large reinsurance company in lower Manhattan. Result was $2,000,000 in revenues over a 3-year period.
Network Plus Inc. New York January 1999 to October 2000

Chief Network Architect

Network Plus is a CLEC, providing fiber optic, data, and voice service to the New York, Boston, Miami, and Atlanta areas via their fiber-optic backbone.

Accomplishments

Was Director of Operations and Engineering for Global IP network and NOCC. Had 60 direct reports, and full responsibility for over 100 consultants and contractors.
Was Project Director for build out of nation-wide Frame Relay and DSL network. Equipment was valued at over $5,000,000.
Design of IP addressing scheme using VLSM, supernetting, and OSPF routing protocol. This addressing scheme was successfully integrated to a 9-location Frame Relay WAN, and 300-location DSL collocation network.

Hands-On Implementation

Hardware: All Lucent switches (TDM, ATM, and Frame Relay), SONET Multiplex devices, and PBX products. Nortel DMS 250-300 tandem voice switch, Cisco 1000, 3000 and 7000 series routers, all Cisco switching products.
Layer 2 Protocols: Frame Relay, ATM, DSL, PPP, Extended Superframe, Fast ethernet, X.25
Layer 3 Protocols and Routing: BGP, OSPF, RIP, HSRP, IP Supernetting, IP VLSM.
Manchester Equipment Company. Hauppauge, NY August 1994 to November 1997

Senior Network Engineer / Supervisor

Manchester is a systems integrator, specializing in telecom and datacom integration for small to mid-sized businesses.
Accomplishments

On-Site Engineer

Was Senior Engineer for over $500,000 in service revenue from customers during 1994-1997. Achieved this by performing network design, installation, troubleshooting and pre-sales efforts at customer sites.

Sales Engineer

Was personally responsible for over $3,000,000 in sales revenue from customers during 1994-1997. Achieved this by working in concert with professional sales team.

Engineering Supervisor

Provided leadership and confidence to a group of 12 in-house and onsite engineers. Was responsible, while in concert with my fellow managers, for sea-change in organizational policy, of holding customers accountable when purchasing inferior or inexpensive products.

Hands-On Implementation

Hardware: Compaq, Hewlett Packard, NEC servers and workstations, Lucent (AT&T) PBX.
Operating Systems: Novell Netware, Windows NT, Windows 95.
Layer 2 Protocols: Ethernet, Token Ring, PPP, TCP/IP, IPX.
Miscellaneous: Modems, switches, hubs, and all PC and server peripherals.
American Express Company. New York, NY July 1990 to June 1994

Computer Consultant

Configured and installed end-user desktop systems, working in Windows 3.1 and Office 2.0 environments. Performed basic network troubleshooting of token-ring topology.

CERTIFICATIONS
Cisco Certified Network Associate 2.0 2001
Cisco CCNP CCDP Core Foundation 2001

EDUCATION
B.T. Electronics and Computer Science, New York Institute of Technology. 1988

Database Credit: Paul Collins - UK / Manual Credit: Dave Kary